Blu is a pizzeria chain where every restaurant takes its character from the city it opens in. For the Jeddah location, MOVS STUDIO built the interior around the element that shapes this Red Sea port: the wind. The restaurant occupies a corner unit of 335 square meters with a curved glazed facade. A terrace runs along the glass, and behind it the plan opens into one large hall, with the kitchen, storage, staff rooms and restrooms gathered in a compact service block at the rear.
Inside the hall, free-standing curved walls divide the floor into a sequence of seating zones. Several of them wrap around structural columns, and all of them stop short of the ceiling, so the ceiling plane runs continuously overhead and views carry from one zone to the next. Guests move through the room along soft arcs, following the path of air. At the heart of the hall sits a long curved planter that doubles as a banquette. Areca palms, bamboo, and asparagus fern grow above birch plywood volumes, bringing a layer of green to the center of the room. Palms in stainless steel planters repeat the idea at the edges, and in the evening spotlights cast their shadows across the ceiling.
The palette comes from the coastal landscape and the old city. Walls and ceiling share the same sand-colored textured plaster, which makes the room feel carved from a single material. Smooth white plaster marks the curved partitions. Birch plywood, solid timber furniture and taupe leather banquettes add warmth. Brushed and mirror-polished stainless steel appears on table pedestals, planters and column cladding, where it bends reflections of the room and the street. The floor is laid in herringbone in two wood tones, with a field of small brown tiles marking the central zone. Floor-to-ceiling linen curtains soften the strong Jeddah sun, and in the afternoon it draws long diagonals across the walls. Black linear slots follow the curves of the ceiling, with slim black pendants and track spots completing the lighting.
All tables and chairs were designed by MOVS STUDIO for this restaurant. The chairs are built from solid timber with a slatted back and a sled base, a frame whose square, rectilinear geometry gives a firm counterpoint to the curved walls around it. The dining tables share the same timber language, with thick square legs and warm-toned tops. For the banquette seating, the team designed compact tables with rounded corners on brushed stainless steel pedestals, and the steel repeats the metal of the planters and column cladding. Together, the furniture forms a single family of pieces: wood brings the warmth, steel brings the reflections, and the straight lines of the chairs and tables set off the arcs of the architecture.
Blue is the accent. Along the curved walls hangs a composition of dusty-blue relief panels of various sizes, ribbed vertically, horizontally, and diagonally. They recall the rawshan, the timber balcony screens of Jeddah’s historic houses, and the sunlight shifts the shadow lines between the ribs through the day. The blue deepens at the open kitchen, where two cylindrical pizza ovens clad in dark glazed tile stand behind a black veined stone counter, topped by a polished steel hood.
